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About De Graaf Bakeries

De Graaf Bakeries - Who we are and what we do

Owner Wouter de Graaf, the fourth generation of a baker’s family, started his own patisserie bakery back in 1990. The first almond paste cookies appealed to artisanal bakers and the assortment soon grew rapidly.

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Development

We refine traditional recipes every day and we develop 20 new products each year. With 250 enthusiastic employees, passionate bakers and innovative technology.

Advisory service

As an Instore Bakery Specialist, our advice is founded on 3 decades of experience and concrete market research. We know what’s on the minds of consumers, what the trends are and we respond to these head-on.

Relieving pressure through our high level of service

We support you in the selection of high-quality raw materials and produce the most appetising snacks with them. And in functional packaging to attractive presentation on shelves. In our training facilities or on site, we train your shop employees in defrosting and the final baking process for bake-off snacks. Everything for that freshly-baked smell and flavour sensation!

How it all started - From scratch to now

1905
How it all started
In the centre of Spakenburg
Aart de Graaf, a fisherman on the IJsselmeer got seasick and went to look for work ashore. He opened a small village bakery in the centre of Spakenburg.
1905
De Graaf Bakeries
In the years from the 1920s -1950s
In the years from the 1920s -1950s

Village bakery 'de Graaf'

The next two de Graaf generations expand the village bakery into an industrial bakery with customers from all over The Netherlands.

In the years from the 1920s -1950s
1955
Oma’s cake (Grandma's cake)

1955/1956 Opening of the new bakery in Spakenburg. Oma's cake is one of the most famous brands.

1955
1990
Foundation of 'Banketbakkerij Wouter de Graaf'
Wouter de Graaf, by now the fourth generation, opens a small patisserie shop in Spakenburg, where he bakes fresh almond paste cookies for artisan bakers. The assortment is later expanded to include apple cookies, butter cake slices and coconut macaroons.
1990
1992
The artisanal bakery
As a result of the growth, a new modern industrial bakery is opened up in Spakenburg.
1992
homemade-style-american-cookie
1994
Bake-off specialist
Wouter de Graaf is one of the first in the Netherlands to produce bake-off products.
1994
2000
Mola
For the production and sale of flaky pastry products, a cooperation is set up with the family-run Mola company.
2000
2006
Export to Germany
Our products cross the borders. Where were our products sampled for the first time? Where were our products sampled for the first time?

2006
2007
Oliebollen Beverwijk
The start of oliebollen production in Beverwijk.

2007
2009
Opening of the refrigerated warehouse
To enable the company to grow further, a new distribution centre with office space was built on the Metaalweg in Bunschoten-Spakenburg. There is room here for approximately 4,000 pallets.
2009
2013
Acquisition of 'Bakkersland' in Hoogeveen
Due to the acquisition of the frozen food division of Bakkersland, a new production location is set up in Hoogeveen. Our range is expanded with more than 200 products.

2013
2019
Name change
Banketbakkerij Wouter de Graaf is renamed De Graaf Bakeries. This also involves a new branding.
2019
2021
Mars®-branded cookies
Our bakers developed the first fresh cookies in Europe with the favorite Mars brands TWIX®, M&M's® and SNICKERS®.
2021
2021
Acquisition of Tarte-Line Emmen
Expansion of American Bakery segment and E-commerce activities.
2021
Today
Instore bakery specialist
De Graaf Bakeries is a modern 'instore bakery specialist' who is continuously innovating according to the principles of the traditional baker.
Today