The American Bakery premium category is aimed at consumers looking for a delectable indulgence. For those who think that ‘just ordinary’ isn’t good enough. Kingsize cakes and decorated pastries are a feast for the eyes. Not only added value in terms of luxurious appearance, but also through rich flavors. The American Bakery segment is perfectly suited to celebrate special occasions.
70% of western European consumers prefer cakes and pastries for extra enjoyment. source: Crowdtap