Skip to content

Sustainability

With less than 10 years left to achieve the United Nations Sustainable Development Goals in 2030, there is still plenty to do. We’re taking responsibility and doing our part, focusing on five pillars.

SDG 13

Sustainable Development Goal No. 13 is all about taking action to combat climate change and its impact.

Read more about goal 13 on the SDG website.

Climate-conscious

Climate-neutral

Our business operations have always been climate-conscious, and our goal now is fully climate-neutral production by 2030 – with no external compensation, optimal heat recovery, and sustainable energy sources.

SDG 3

Sustainable Development Goal 3 is focused on health and a conscious lifestyle.

Read more on the SDG website.

Healthier lifestyle

Sugar, fat, & fibre intake

We’re aware that we’re not selling fruit. Excessive sugar and saturated fat intake causes obesity and cardiovascular disease. We take responsibility for our part in that by offering healthier alternatives with less added refined sugar, less saturated fat, more fibre, and portion control at moments of enjoyment.

We guarantee that our employees can work in a pleasant, safe, and healthy bakery.

From climate-conscious to climate-neutral

Our goal now is fully climate-neutral production by 2030 – with no external compensation, optimal heat recovery, and sustainable energy sources.

SDG 12

Sustainable Development Goal 12 is focused on sustainable consumption and production.

Read more on the SDG website.

Less waste

Did you know we use the apple peels from our apple pies to make jam? That jam is then used in other products.

Less waste

Food production demands a lot of our planet. That’s why we’re careful about how we manage our edible raw materials and end products. We want to prevent and continuously reduce food waste, then convert leftovers into reusable raw materials.

Finally, our meat-free final product waste goes into animal feed. Waste with meat goes to biofermentation. That allows us to get the most out of all of our raw materials.

SDG 12

Sustainable Development Goal 12 is focused on sustainable consumption and production.

Read more on the SDG website.

Smarter packaging

Reduce, Reuse, Recycle

Our delicious products warrant safe, protective packaging to avoid waste. But we still want to reduce our paper and plastic usage. What we use should be 100% recyclable and made from as much recycled material as possible.

SDG 8

Sustainable Development Goal 8 is focused in part on sustainable economic growth.

Read more about Goal 8 on the SDG website.

Fair short supply chain

We use 100% free range eggs in our products.

Fair

We believe in fair pay for farmers (for sugar, grain, and butter), stopping deforestation (with palm oil), and animal-friendly production.

Local

We buy raw materials within the Netherlands and Europe, where possible. It promotes chain transparency and delivery reliability. It also minimises transport distance.

Investment in new freezer towers
By investing in three new freezer towers in Spakenburg and Hoogeveen, we're doing even more to guarantee the quality of our delicious apple pies. These towers have a closed cooling system that will save 1800 tonnes of CO2eq per year and push us even closer to our sustainability target. The savings are comparable to the annual emissions of approximately 240 households. That's a win-win!
Solar panels
We have a whopping 519 solar panels on the roof of our Vrieshuis in Spakenburg. Each year, the panels generate enough energy to power around 55 households (converted). We use that energy to cool our products.
Previous
Next
Vegan frikandel rolls
The most popular snack among schoolchildren, we're now producing the frikandel roll with a B nutritional score, too.

The differences:
The frikandel roll is made of (chicken) meat, has a Nutri-Score D, is not vegan, topped with curry sauce and wrapped in puff pastry.

The vegan frikandel roll is made of hydrated wheat protein (which means NO soy), has a Nutri-Score B, is fully vegan and topped with special sauce with onions and whole-wheat plunderteig (puff pastry with less butter and made with yeast).

Read more about Nutri-Scores on the Government website.

Read more about Nutri-Scores

Mini butter almond cakes with no added sugar*.
For those who still want to indulge, just with less sugar, we're offering a smaller version of this traditional Dutch filled biscuit.

*This product contains naturally occurring sugars.

Check out the biscuits
Croquis vega
This delicious savoury snack is a cousin of the croissant, but with its own unique character. Tasty fillings and a crispy topping make Croquis both a feast for the eyes and the ultimate taste experience.

Article numbers:
  • Croqui Hummus (Vega) – 10592
  • Croqui Mozzarella Tomato (Vega) – 10593
  • Croqui Spinach Cheese (Vega) – 10595
Try them all!

Check out our vega snacks
Violife vegan Gouda flavour pastry
This 100% vegan pastry was developed in collaboration with Upfield, makers of Violife. It’s a crunchy puff pastry snack filled and topped with Violife's delicious Gouda cheese flavour. That means the ethically conscious snacker no longer has to compromise on taste.

Ethically delicious
We're joining forces with Violife to satisfy the cravings of vegans and flexitarians. They eat fewer or no animal products to help protect the environment, animal welfare, or their own health. So unlike regular cheese snacks, this pastry contains no egg as a glaze, no butter, and no milk in the filling.

Article numbers
071358

Check out our vega snacks
Vega sausage rolls
Our vegetarian sausage roll, made with soy and egg whites, has been tested best by CSO.

Article number:
01597

Check out our vega snacks
Vegan apple-nut pies
This luxurious-looking apple pie will serve you juicy apple pieces with a touch of cinnamon and sultanas, enveloped in creamy apple pie dough. The rich nut, seed, and fruit mix gives this pie an extra bite and brings a new dimension to the flavour. By using only vegetable ingredients, you can sell this cake as a vegan product. It's a true eye-catcher in your range!

Article nummer:
00728N

Check out our apple pies
Vegan apple pies
This fresh 450-gram apple pie is made using delectable Dutch apples, sultanas, and cinnamon on a shortcrust pastry base. It's a delightful treat for 5 to 6 people. By using only vegetable ingredients, this delicious cake can be sold as vegan. It will appeal to a new target audience in the bakery department.

Article nummer:
071297

Check out our apple pies
Vegan snack
This new vegan snack made with pulled oats comes in 3 different flavours:

Vegan Sweet Chili Snack
Vegan Spicy Mango Snack
Vegan Satay Snack

Check out our vega snacks
Previous
Next
Smarter packaging
We have these initiatives planned for 2022: moving from white to unbleached boxes, from plastic tape to paper tape on boxes, from blue to transparent plastic inner bags (better separation/mono-use), from pallet plastic wrap to pallet netting.